― American Playbook
US Market Entry Validation in 30 Days
with ex-decision makers.
Hiring a US sales rep before validating the market is the most expensive mistake foreign companies make. We run that validation in a month — for a fraction of the cost.
1st - 2nd week:
FOUNDATION
We audit your deck, narrative, and process with sales and value engineering specialists — and fix what gets you rejected before the conversation starts.
2nd - 4th week:
MARKET STRESS-TEST
Your pitch goes in front of real ex-decisionmakers from your target segment. They tell you exactly why they'd pass — and what it takes to get a yes.
4th - 5th week:
STRATEGY AND EXECUTION
You walk away with a battle-tested deck, curated lead list, GTM playbook, and warm intros into target accounts. Everything you need to start selling.
Enterprise-grade validation without the enterprise-grade bill.
― the PROBLEM
Why Expansion Dies in the US?
The feature trap .
You pitch algorithms. They buy risk reduction. You are selling logic. US procurement officers are buying safety and quarterly results. We rewrite your narrative to speak the only language they care about: Profit.
The "No" You Never Hear. You are being blocked by procurement officers you’ll never meet. Our Council of Ex-Gatekeepers shows you exactly how to bypass the invisible wall and how the decision process actually works.
The gatekeeper wall.
The blind hire.
The $250k Sales VP Mistake. Hiring a "US Sales Guru" before product-market validation is the fastest way to burn cash. We validate the market before you hire the team or open the Delaware entity.
Before you sell to them, let their former leaders tell you if you're ready:
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We work with a limited cohort of companies per quarter.
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― OUR SERVICE
Our Service. What can you expect?
We audit your product and narrative. We pinpoint the compliance and cultural gaps that get you rejected before the conversation even starts — and rebuild them with sales experts and value engineering specialists from top-tier companies.
1st - 2nd week
Callibrate your current process.
2nd - 4th week
Stress-test your pitch with real buyers.
Your pitch goes in front of min. 2 former decision makers and process participants from F500 like companies. They tell you exactly why they wouldn't buy, what's missing, what you don't have — and whether you're ready or wasting your time.
You leave with a Calibrated Attack Deck, a Curated Lead List, a GTM Memo, and an Access Ledger. If the product meets the bar, you also unlock multiple warm introductions into target accounts.
4th - 5th week
Graduate ready to the battle.
What is the end goal?.
After 30 days you leave with four things: a rebuilt sales deck, sales inteligence on your buyers, a lead list with GTM playbook, and an Access Ledger full of warm intro paths. All tested against real former decision-makers. None of it theoretical.
Want to be an Expert?
Use your senior experience to mentor founders breaking into the US market.
Meet exceptional founders. Share your expertise. Get compensated — and for the right fit, become a long-term advisor with skin in the game.
― our Experience
We Are Not Consultants. We Are Investors Who Got Tired of Burning Money.
For years, we managed investment funds and guided European exits to the US market. We watched a repeating pattern of destruction: exceptional products dying in the hands of US Sales VPs who sometimes burned $500k in less than a year with zero results. USBASED was built to stop the bleeding.
We have worked with Startups from early-stage struggles to Nasdaq acquisitions and Private Equity buyouts.
Want references? We’ll put you on the phone with the founders who trusted us with their cap tables.
AI healthcare company with $50M in funding
SaaS Exited to BigTime Software inc.
SaaS Exited to Semrush Inc.
Chain of fast growing dental care clinics of future in NYC
Need More Assistance in Your US Expansion?
Funding, Legal, Immigration, Insurance, Taxes, Accommodation?
― THE DIRECTORY
Beyond strategy, we connect you with a network of 100+ trusted professionals to handle your US legal, tax, and compliance requirements.
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